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Analytics and SEO

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Find information about using Google Analytics and learn how to enable Google Site Verification using the Analytics & SEO section of the Website Configuration tool in CONTENTdm.

Use the Tools option to enable Google Analytics, allow Google Search Console to verify ownership of your site, enter a Public URL, and enable XML Sitemaps.

This section is for Global Settings only.

Google Analytics

For information on configuring and using Google Analytics, see Use Google Analytics 4 in CONTENTdm.

SEO

CONTENTdm supports Google Search Console site verification. Google Search Console helps increase traffic to your CONTENTdm site. For information on search engine optimization (SEO) in general and Google Search Console in particular, please see Google's SEO Starter Guide and Search Console Help.  

This configuration enables you to:

  • Enter a Google site verification ID. This creates a meta tag that Google uses to verify your site's ownership.
  • Enter a Public URL for your site. 
  • Enable XML Sitemaps.

Enable Google Site Verification

  1. Navigate to the Google Search Console and click Start now.  
  2. Sign in with your Google account.
  3. Put in your site's URL and click ADD PROPERTY.  
  4. A pop-up window will ask you to Verify ownership.  Under Other verification methods, select HTML tag.  This will show you an HTML snippet that includes a Verification ID string in the content property.  
    • For example: Kxpq7euocy2lsa6ut00mPnSku3CWRXvahNca6rhjSDI.  Do not copy the "content=" or the quotation marks.
  5. Go to the CONTENTdm Website Configuration Tool and select the Global tab.
  6. From the left-side menu, select Analytics & SEO > SEO.
  7. Select the Enable Google Site Verification box.
  8. Paste the Verification ID you copied into the Google Site Verification ID input box.
  9. Save and Publish.
  10. Return to Google Search Console and click VERIFY under the HTML tag method.  You should now be verified. 

Enter a Public URL and Enable XML Sitemaps

  1. Open the Website Configuration Tool and select the Global Settings tab.
  2. From the left-side menu, select Analytics & SEO > SEO.
  3. In the Public URL box, enter the URL that your end-users use to reach your CONTENTdm digital collections. You must enter a Public URL in order to use the XML Sitemaps feature.
  4. Select the Enable XML Sitemaps box.
    • Enabling XML Sitemaps will create the Sitemap file for your site and add a line to your robots.txt file so that search engines know where to look for the Sitemap.
  5. Click Save, then choose to Preview or Publish.

 Note: Sitemaps will be created within a week of when you enable XML Sitemaps.  It is updated once a week thereafter. For large sites, generating Sitemaps can take several hours.